As of: April 2026
§ 1 SCOPE OF APPLICATION
(1) These General Terms and Conditions (hereinafter referred to as GTC) apply to all contracts between Kristof Puller, Toulouser Allee 7, 40211 Düsseldorf (hereinafter referred to as Maebe or we) and its customers (hereinafter referred to as Customer) regarding the use of the Maebe software-as-a-service platform, accessible at maebe.app.
(2) The version of the GTC valid at the time of contract conclusion is decisive.
(3) Customer’s deviating terms and conditions will not be recognized unless Maebe expressly agrees to their validity in writing.
(4) Maebe is aimed at both consumers (B2C) and businesses (B2B). A consumer is any natural person who enters into a legal transaction primarily for purposes that cannot be attributed to their commercial or independent professional activity, as defined in § 13 of the German Civil Code (BGB). A business is a natural or legal person or a partnership with legal capacity that enters into the legal transaction in the course of its commercial or independent professional activity, as defined in § 14 BGB.
§ 2 SUBJECT MATTER OF THE CONTRACT
(1) Maebe provides the Customer with a cloud-based software-as-a-service platform that enables the Customer to create, manage, coordinate with artists or clients, obtain approvals for, and prepare social media content for posting.
(2) The specific scope of functions is detailed in the respective tariff description on maebe.app.
(3) Maebe reserves the right to further develop and adapt the platform’s functionality, provided this is reasonable for the Customer and does not significantly restrict contractual use.
§ 3 CONCLUSION OF CONTRACT
(1) The display of tariffs on maebe.app does not constitute a legally binding offer but an invitation to submit an offer by the Customer.
(2) The Customer submits a binding offer to conclude a usage contract by selecting a tariff and clicking Order with payment obligation (or similar).
(3) The contract is concluded when Maebe accepts the offer via confirmation email or by granting access to the paid feature.
(4) If Maebe offers a free trial period, the paid contract is only concluded upon expiry of the trial period if the Customer has not canceled or selects a paid tariff during the trial period.
§ 4 USAGE RIGHTS
(1) For the duration of the contract, Maebe grants the Customer a non-exclusive, non-transferable right to use the platform in accordance with the contract.
(2) The Customer may not:
- use the platform beyond the scope agreed in the contract;
- grant third parties independent access to the platform unless explicitly permitted by the selected tariff;
- modify, decompile, reverse engineer the platform;
- use the platform in a way that generates or disseminates illegal, defamatory, copyright-infringing, or otherwise harmful content.
(3) The Customer may use the platform for internal purposes and to provide their own services to third parties (e.g., as an agency for end customers) if covered by the selected tariff.
§ 5 CUSTOMER OBLIGATIONS
(1) The Customer is obligated to:
- provide accurate and complete information during registration and keep it up to date;
- keep their access credentials confidential and protect them from unauthorized access by third parties;
- use the platform in accordance with these GTC and applicable law.
(2) The Customer is solely responsible for any content uploaded to or created on the platform. They guarantee that they hold all necessary rights (in particular copyright, personality, trademark, and data protection rights).
(3) The Customer indemnifies Maebe against all claims by third parties arising from the Customer’s culpable violation of the rights mentioned in paragraph 2. This includes reasonable legal defense costs.
(4) If the Customer uses the platform to process personal data of third parties (e.g., as an agency for clients) and acts as the controller within the meaning of the GDPR, they must enter into a data processing agreement (DPA) with Maebe, which is available via the account menu.
§ 6 REMUNERATION AND PAYMENT TERMS
(1) Remuneration is based on the tariff selected by the Customer. All prices are as follows:
- for consumers (B2C): including statutory VAT;
- for businesses based in Germany (B2B): plus statutory VAT;
- for businesses based outside Germany in the EU (B2B with valid VAT ID): net, reverse charge procedure.
(2) Remuneration is due in advance (monthly or annually, depending on the selected billing period).
(3) Payments are processed via the payment service provider Stripe (credit card, SEPA direct debit, or other methods offered by Stripe).
(4) In case of late payment, Maebe is entitled to:
- temporarily suspend access to the platform after unsuccessful reminder;
- charge late payment interest at the statutory rate;
- terminate the contract without notice in the event of continued payment default.
(5) Maebe reserves the right to change prices. Price changes will be communicated to the Customer at least 30 days in advance via email. The Customer has the right to terminate the contract exceptionally at the time the price increase takes effect.
§ 7 CONTRACT TERM AND TERMINATION
(1) The contract is concluded for an indefinite period. The minimum term depends on the selected billing period (monthly or annually).
(2) With monthly billing, either party may terminate the contract at the end of the current billing month.
(3) With annual billing, either party may terminate the contract at the end of the current contract year with a notice period of 30 days.
(4) Termination is effected by:
- using the termination function in the user account, or
- sending an email to hello@maebe.app.
(5) The right to extraordinary termination for good cause remains unaffected. Maebe, in particular, has a good cause for termination in the event of:
- significant breach of these GTC by the Customer;
- payment default of more than 30 days despite reminder;
- abusive use of the platform.
(6) After contract termination, Customer data will be retained for 30 days and can be provided in a machine-readable format upon request during this period. Afterward, the data will be irrevocably deleted unless legal retention obligations apply.
§ 8 WARRANTY AND AVAILABILITY
(1) Maebe is obligated to provide the platform with the functions described in the respective tariff.
(2) Maebe aims for an annual average availability of 99 %. Excluded from this are:
- scheduled maintenance (announced in advance);
- outages caused by third-party providers (e.g., hosting, Stripe);
- outages due to force majeure (e.g., natural disasters, third-party cyberattacks).
(3) A guaranteed availability (Service Level Agreement, SLA) is only provided in individually agreed enterprise contracts.
(4) Customer warranty claims are governed by statutory provisions unless otherwise regulated in these GTC.
§ 9 LIABILITY
(1) Maebe is liable in accordance with statutory provisions for damages arising from:
- injury to life, body, or health;
- intentional or grossly negligent breach of duty;
- breach of essential contractual obligations (cardinal obligations);
- under the Product Liability Act;
- under the provisions of the GDPR.
(2) In the case of slight negligence in breaching essential contractual obligations, liability is limited to the foreseeable damage typical of the contract.
(3) Maebe’s liability is otherwise excluded.
(4) The above liability limitations also apply to the personal liability of Maebe’s employees, representatives, and vicarious agents.
(5) Maebe assumes no liability for content stored, uploaded, or made accessible to third parties by the Customer on the platform.
(6) Maebe is only liable for data loss to the extent that it would have occurred with proper and regular data backup by the Customer on their end. The Customer is expressly advised to create their own backups of important data.
§ 10 DATA PROTECTION
(1) Maebe processes personal data in accordance with the Privacy Policy, available at https://maebe.app/datenschutz.
(2) If the Customer processes personal data of third parties via Maebe (e.g., data of their own end customers), the parties will enter into a data processing agreement (DPA) pursuant to Art. 28 GDPR.
§ 11 AMENDMENTS TO THE GTC
(1) Maebe reserves the right to amend these GTC if necessary to respond to legal or technical developments or to further develop the platform.
(2) Changes will be communicated to the Customer at least 30 days before they take effect via email. If the Customer does not object to the change within 30 days, the amended GTC are deemed accepted. Maebe will inform the Customer of this consequence in the notification.
(3) If the Customer objects to the change, Maebe has the right to terminate the contractual relationship ordinarily at the time the change takes effect.
§ 12 LEGAL SUCCESSOR AND BUSINESS TRANSFER
(1) Maebe reserves the right to transfer the business in whole or in part to a legal successor in the event of a change in legal form (e.g., from sole proprietorship to GmbH or UG), a merger, demerger, or sale of the business. In such a case, the contract with the Customer, including all rights and obligations, will transfer to the legal successor.
(2) The Customer will be informed of any planned transfer at least 30 days in advance via email. In this case, the Customer has an extraordinary right of termination at the time of transfer.
(3) For B2B customers, the data processing agreement (DPA) and all related obligations will also transfer to the legal successor unless the Customer objects within 30 days of notification.
(4) Existing terms, prices, and contract terms remain unaffected by the transfer.
§ 13 FINAL PROVISIONS
(1) German law applies, excluding the UN Convention on Contracts for the International Sale of Goods.
(2) Place of performance and exclusive jurisdiction for all disputes arising from contracts with businesses (B2B) is Düsseldorf.
(3) Should any individual provision of these GTC be invalid, the validity of the remaining provisions remains unaffected. The invalid provision will be replaced by a regulation that comes closest to the intended economic purpose.
(4) The language of the contract is German. In the event of translations into other languages, the German version shall prevail.
§ 1 SCOPE OF APPLICATION
(1) These General Terms and Conditions (hereinafter referred to as GTC) apply to all contracts between Kristof Puller, Toulouser Allee 7, 40211 Düsseldorf (hereinafter referred to as Maebe or we) and its customers (hereinafter referred to as Customer) regarding the use of the Maebe software-as-a-service platform, accessible at maebe.app.
(2) The version of the GTC valid at the time of contract conclusion is decisive.
(3) Customer’s deviating terms and conditions will not be recognized unless Maebe expressly agrees to their validity in writing.
(4) Maebe is aimed at both consumers (B2C) and businesses (B2B). A consumer is any natural person who enters into a legal transaction primarily for purposes that cannot be attributed to their commercial or independent professional activity, as defined in § 13 of the German Civil Code (BGB). A business is a natural or legal person or a partnership with legal capacity that enters into the legal transaction in the course of its commercial or independent professional activity, as defined in § 14 BGB.
§ 2 SUBJECT MATTER OF THE CONTRACT
(1) Maebe provides the Customer with a cloud-based software-as-a-service platform that enables the Customer to create, manage, coordinate with artists or clients, obtain approvals for, and prepare social media content for posting.
(2) The specific scope of functions is detailed in the respective tariff description on maebe.app.
(3) Maebe reserves the right to further develop and adapt the platform’s functionality, provided this is reasonable for the Customer and does not significantly restrict contractual use.
§ 3 CONCLUSION OF CONTRACT
(1) The display of tariffs on maebe.app does not constitute a legally binding offer but an invitation to submit an offer by the Customer.
(2) The Customer submits a binding offer to conclude a usage contract by selecting a tariff and clicking Order with payment obligation (or similar).
(3) The contract is concluded when Maebe accepts the offer via confirmation email or by granting access to the paid feature.
(4) If Maebe offers a free trial period, the paid contract is only concluded upon expiry of the trial period if the Customer has not canceled or selects a paid tariff during the trial period.
§ 4 USAGE RIGHTS
(1) For the duration of the contract, Maebe grants the Customer a non-exclusive, non-transferable right to use the platform in accordance with the contract.
(2) The Customer may not:
- use the platform beyond the scope agreed in the contract;
- grant third parties independent access to the platform unless explicitly permitted by the selected tariff;
- modify, decompile, reverse engineer the platform;
- use the platform in a way that generates or disseminates illegal, defamatory, copyright-infringing, or otherwise harmful content.
(3) The Customer may use the platform for internal purposes and to provide their own services to third parties (e.g., as an agency for end customers) if covered by the selected tariff.
§ 5 CUSTOMER OBLIGATIONS
(1) The Customer is obligated to:
- provide accurate and complete information during registration and keep it up to date;
- keep their access credentials confidential and protect them from unauthorized access by third parties;
- use the platform in accordance with these GTC and applicable law.
(2) The Customer is solely responsible for any content uploaded to or created on the platform. They guarantee that they hold all necessary rights (in particular copyright, personality, trademark, and data protection rights).
(3) The Customer indemnifies Maebe against all claims by third parties arising from the Customer’s culpable violation of the rights mentioned in paragraph 2. This includes reasonable legal defense costs.
(4) If the Customer uses the platform to process personal data of third parties (e.g., as an agency for clients) and acts as the controller within the meaning of the GDPR, they must enter into a data processing agreement (DPA) with Maebe, which is available via the account menu.
§ 6 REMUNERATION AND PAYMENT TERMS
(1) Remuneration is based on the tariff selected by the Customer. All prices are as follows:
- for consumers (B2C): including statutory VAT;
- for businesses based in Germany (B2B): plus statutory VAT;
- for businesses based outside Germany in the EU (B2B with valid VAT ID): net, reverse charge procedure.
(2) Remuneration is due in advance (monthly or annually, depending on the selected billing period).
(3) Payments are processed via the payment service provider Stripe (credit card, SEPA direct debit, or other methods offered by Stripe).
(4) In case of late payment, Maebe is entitled to:
- temporarily suspend access to the platform after unsuccessful reminder;
- charge late payment interest at the statutory rate;
- terminate the contract without notice in the event of continued payment default.
(5) Maebe reserves the right to change prices. Price changes will be communicated to the Customer at least 30 days in advance via email. The Customer has the right to terminate the contract exceptionally at the time the price increase takes effect.
§ 7 CONTRACT TERM AND TERMINATION
(1) The contract is concluded for an indefinite period. The minimum term depends on the selected billing period (monthly or annually).
(2) With monthly billing, either party may terminate the contract at the end of the current billing month.
(3) With annual billing, either party may terminate the contract at the end of the current contract year with a notice period of 30 days.
(4) Termination is effected by:
- using the termination function in the user account, or
- sending an email to hello@maebe.app.
(5) The right to extraordinary termination for good cause remains unaffected. Maebe, in particular, has a good cause for termination in the event of:
- significant breach of these GTC by the Customer;
- payment default of more than 30 days despite reminder;
- abusive use of the platform.
(6) After contract termination, Customer data will be retained for 30 days and can be provided in a machine-readable format upon request during this period. Afterward, the data will be irrevocably deleted unless legal retention obligations apply.
§ 8 WARRANTY AND AVAILABILITY
(1) Maebe is obligated to provide the platform with the functions described in the respective tariff.
(2) Maebe aims for an annual average availability of 99 %. Excluded from this are:
- scheduled maintenance (announced in advance);
- outages caused by third-party providers (e.g., hosting, Stripe);
- outages due to force majeure (e.g., natural disasters, third-party cyberattacks).
(3) A guaranteed availability (Service Level Agreement, SLA) is only provided in individually agreed enterprise contracts.
(4) Customer warranty claims are governed by statutory provisions unless otherwise regulated in these GTC.
§ 9 LIABILITY
(1) Maebe is liable in accordance with statutory provisions for damages arising from:
- injury to life, body, or health;
- intentional or grossly negligent breach of duty;
- breach of essential contractual obligations (cardinal obligations);
- under the Product Liability Act;
- under the provisions of the GDPR.
(2) In the case of slight negligence in breaching essential contractual obligations, liability is limited to the foreseeable damage typical of the contract.
(3) Maebe’s liability is otherwise excluded.
(4) The above liability limitations also apply to the personal liability of Maebe’s employees, representatives, and vicarious agents.
(5) Maebe assumes no liability for content stored, uploaded, or made accessible to third parties by the Customer on the platform.
(6) Maebe is only liable for data loss to the extent that it would have occurred with proper and regular data backup by the Customer on their end. The Customer is expressly advised to create their own backups of important data.
§ 10 DATA PROTECTION
(1) Maebe processes personal data in accordance with the Privacy Policy, available at https://maebe.app/datenschutz.
(2) If the Customer processes personal data of third parties via Maebe (e.g., data of their own end customers), the parties will enter into a data processing agreement (DPA) pursuant to Art. 28 GDPR.
§ 11 AMENDMENTS TO THE GTC
(1) Maebe reserves the right to amend these GTC if necessary to respond to legal or technical developments or to further develop the platform.
(2) Changes will be communicated to the Customer at least 30 days before they take effect via email. If the Customer does not object to the change within 30 days, the amended GTC are deemed accepted. Maebe will inform the Customer of this consequence in the notification.
(3) If the Customer objects to the change, Maebe has the right to terminate the contractual relationship ordinarily at the time the change takes effect.
§ 12 LEGAL SUCCESSOR AND BUSINESS TRANSFER
(1) Maebe reserves the right to transfer the business in whole or in part to a legal successor in the event of a change in legal form (e.g., from sole proprietorship to GmbH or UG), a merger, demerger, or sale of the business. In such a case, the contract with the Customer, including all rights and obligations, will transfer to the legal successor.
(2) The Customer will be informed of any planned transfer at least 30 days in advance via email. In this case, the Customer has an extraordinary right of termination at the time of transfer.
(3) For B2B customers, the data processing agreement (DPA) and all related obligations will also transfer to the legal successor unless the Customer objects within 30 days of notification.
(4) Existing terms, prices, and contract terms remain unaffected by the transfer.
§ 13 FINAL PROVISIONS
(1) German law applies, excluding the UN Convention on Contracts for the International Sale of Goods.
(2) Place of performance and exclusive jurisdiction for all disputes arising from contracts with businesses (B2B) is Düsseldorf.
(3) Should any individual provision of these GTC be invalid, the validity of the remaining provisions remains unaffected. The invalid provision will be replaced by a regulation that comes closest to the intended economic purpose.
(4) The language of the contract is German. In the event of translations into other languages, the German version shall prevail.