Not every approval has to run through an external link. Sometimes you want someone inside your team to take a final look before a post goes out – a manager, the brand lead or a colleague with sign-off responsibility, for example. That's exactly what internal approval is for.
How it works
On each post you name who from your team should approve it – that can be a person with the dedicated approval role ("Internal approver"), but just as well a member, an admin or the team owner themselves. The named person signs off the post directly in the app – without the detour through an approval link and without a PIN. They open the post editor, review the post and confirm the approval or reject it.
The result lands in the post's status just like an external approval would: approved, rejected or still open.
The approvals inbox
As soon as posts are waiting for your approval, an Approvals entry with a counter automatically appears in the menu (and on desktop in the icon bar). Behind it is your personal approvals inbox: all posts where you're named as an approver and your decision is still pending – across all your teams. For people with the approval role the inbox is always visible; for everyone else it only shows up when there's actually something to do.
When it makes sense
Internal approval fits anywhere the "final check" stays in-house:
- Four-eyes principle within the team – one person creates the post, another approves it.
- Sign-off by management – before something leaves the brand, a responsible person looks it over.
- No external link needed – if no one outside the team is involved anyway, you save yourself the sending.
You can also combine internal and external approval: first the internal sign-off, then the link to the client – or the other way around.
Who can approve internally?
You can name any team member except the junior role: members, admins, the owner – and of course people with the dedicated approval role. Per post you can name up to two internal people and decide whether both need to approve or one is enough.
The approval role remains useful for people who should do nothing but approve (legal or management, for example): it's assigned to a person through your team's Roles & permissions. Whoever has this role can approve and reject posts, but it's deliberately tailored to just that task.
Tip: If the same person should always approve (say, always the owner), set them in your team's default approval flow – they'll be preselected on every new post automatically.
Note: External approvals by clients don't need a team role – they run through the link. Internal approval is only meant for people who are actually part of your team.
Where to go next
Set up the right people through Roles & permissions. If you're dealing with clients outside the team, take a look at External approvers. You'll find the basic idea under How approvals work.